Art direction for product display imagery for Ruggable's collaboration with the Basquiat estate. All work is property of Ruggable LLC & the Basquiat estate.
Interior design direction for the collection would fuse Japandi minimalism with bold pops of bright colors, accented by natural materials found in Industrial architecture. Rug designs would be complimented by abstract expressionist wall galleries & eclectic decor.
Exterior direction aimed to find mid-century modern and Scandinavian doors with natural wall panels and window exteriors.
Supplemental direction provided to guide choices in furniture color, wall color, decor type and color, and cabinet colors.
Collection of stock imagery composited to include elevated styling and decor that fit the direction.
Composites of studio and on location photos shot by the Creative Production team using provided direction.
Room direction was also used by influencer coordinators to find influencers with style that would fit collection.
